Attracting Your First Customers: Advice for New Ecommerce Entrepreneurs
As an entrepreneur new to e-commerce, the biggest challenge is often attracting your first customers. Without customers, you won't be able to generate sales or make money online — it's as simple as that. That's why it's essential to find ways of marketing your business and getting in front of new people who will be interested in purchasing from you. Today, El Dorado Chamber of Commerce will go over some practical and easy-to-implement tips for bringing more attention to your newly launched e-commerce store and connecting with potential customers for the very first time. Let’s get started!
Create a website that converts
The most important part of launching an e-commerce business is having a website that looks professional, is easy to navigate, and provides customers with all the information they need to make a purchase. Designing one with a sleek look and ensuring it's easy to navigate will go miles in attracting potential buyers.
You can also show off your skills and attract customers with 3d stagers that include eye-catching images sure to generate extra attention for your business. These sorts of images aren’t just great for your website; you can also share them via social media to further expand your customer base.
Make your website and business mobile-friendly
With more people using their phones than ever before, your website must be mobile-friendly. This way, customers can easily browse and buy products from their phones without issue. Mobile-friendly responsive design will ensure that your website looks great, no matter what device it is being viewed on, which could lead to increased sales over time.
Write effective content
Writing effective product or marketing content creates trust between you and potential customers while also helping them understand why they should buy from you instead of someone else. Make sure the content you write is concise yet informative, so readers know exactly what they are buying before making a purchase decision. Most importantly, use keywords related to the product or service being offered so it shows up higher in search engine results pages.
Promote on social media
Social media can be a great way to promote your products and services while providing real-time customer service. Platforms such as Instagram, Twitter, Facebook, YouTube, etc., allow you to connect with potential customers while also giving them access to reviews from previous customers and building trust in your brand. You can also use these platforms to create contests or giveaways, which can help attract new followers and potential customers.
Don’t forget about inventory management
Having enough inventory on hand is essential for any successful e-commerce business. Keep track of how much inventory you have in stock at all times so that you don’t run out when orders start coming in. Invest in software solutions that can manage inventory levels automatically so customers get their products on time, every time.
Prioritize customer service
Providing excellent customer service helps build trust between you and potential customers by showing them that their satisfaction matters to you as much as it does to them. Respond promptly to inquiries via email or social media channels, provide helpful advice when needed, offer discounts for repeat buyers, give away free samples, etc. Doing these will help show potential buyers that their experience with your company will be top-notch if they decide to buy from you.
Starting an e-commerce business takes hard work but following these best practices should put entrepreneurs at ease when taking their first steps toward success. Designing an appealing and mobile-friendly website, using social media, managing inventory effectively, writing effective marketing content, and providing excellent customer service are all key elements for attracting first-time customers and even turning them into loyal supporters over time.
Whether you’re a well-established business or just getting started, the El Dorado Chamber of Commerce is here to help. If you have any questions, call (316) 321-3150.
